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Information for Search Users

Why would I want to use a Custom Search Engine?

Simply put: Get the answers you need faster and more efficiently.

Google provides excellent search results, but relies solely on algorithms to determine how to respond to your searches. Google's Custom Search Engine program allows expert human editors to enhance these results. Our site is designed to help you find the highest quality CSEs quickly and efficiently.

What's the point of CustomSearchGuide?

CustomSearchGuide helps you find the best CSEs faster.

Many major industry players and subject matter experts are developing custom search engines. Our site is dedicated to organizing and providing information on all the important CSEs. You can use our site to quickly find the best CSE to answer your immediate questions. Because we provide editorial reviews and user ratings of CSEs, finding the best ones for your needs is quick and easy.

Can you give me a few examples of why CSEs are useful?

There are several reasons why CSEs are useful tools for finding information faster. Here are a few examples:

• There are many searches where the perspective of the user's search cannot be readily determined by Google's general search engine. For example, you may want to search for information on a particular disease. If the you are a patient, you would probably want information from consumer-oriented web sites written in language you can understand with basic information about the disease and treatment. If you're a doctor, you would want to visit web sites with content appropriate for a physician, such as technical research information and detailed clinical information. Separate medical CSEs can be built that provide the best search results for doctors and for patients..
• For some types of searches it's difficult for Google to know about the context of the search. For example, you may search for a particular model of a digital camera. Google doesn't know if you are looking for a review, specifications, a price comparison, operating instructions, etc. Custom searches can be created to address each of these individual search contexts so you can quickly zero in on the most useful content.
• You may have a particular slant in mind when googling on a particular topic. If you're interested in probing a political issue and want just the conservative point of view, it may be difficult to compose a search query that produces the desired results. A conservative CSE could be designed to generate search results from just right-leaning publications and bloggers. Similarly, a liberal custom search could be created for the left-leaning searchers.

Information for Webmasters and Bloggers

Why should I make a Custom Search Engine?

If you operate a web site or if you are a blogger, developing a CSE can provide several advantages such as:

1. Attract site visitors. By providing a superior search experience, you will likely attract loyal visitors to your site who will want to use your CSE for their particular search needs.
2. Further establish yourself as an expert in your field. The best CSEs will be created by subject matter experts who know about the best online resources in their particular area of knowledge.
3. Make money. If someone uses your CSE and then clicks on a sponsored result, Google will pay you if you are an Adsense participant.
4. Brand and make more money. You can make your CSE available for distribution to other web site creating a branding opportunities for your web site and expanding your direct revenue opportunities by retaining Adsense revenue generating by searches on others' web sites and blogs.

What's the point of CustomSearchGuide?

CustomSearchGuide provides an additional outlet for exposing your CSE and to bring additional visitors to your web site or blog. You may also designate your CSE for distribution to other third party web sites which further enhances the publicity for your web site and revenue from Adsense.